Why won't Apple tell us iPhone 7 pre-order numbers?
Apple will not be releasing iPhone 7 pre-order numbers, a first for the company. However, the company predicts it will sell out of the iPhone 7 even before pre-orders begin.
In a statement to CNBC, Apple said it would not be releasing data about iPhone 7 pre-orders because that info "is no longer a representative metric for our investors and customers." Apple continues, explaining that the iPhone 7 will be in short supply since the company increased its distribution network to many more stores across the world.
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